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SR Digital Marketing Manager Job

Date: Apr 3, 2021

Location: Westborough-Home Office, MA, US, 01581

Company: BJ's Wholesale Club, Inc.

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 17 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.

SR Digital Marketing Manager


The SR Digital Marketing Manager will lead the development of a successful digital marketing strategy to drive growth of our eCommerce business. As senior digital marketing manager, you should have in-depth marketing experience and a passion for digital technologies. This critical role should have a perspective on how to leverage digital trends to continuously challenge digital marketing’s role in driving eCommerce growth.



  • Translate a vision for digital marketing into a coherent digital marketing strategy to drive growth for the BJ’s omni business
  • Develop customer acquisition & engagement strategy to ensure growth objectives are met across critical target segments, including the optimization of the digital channel mix (SEO/SEM, display, retargeting, affiliates) designed to achieve profitable funnel conversion, CAC, AOV and LTV objectives
  • Partner with experience and engineering teams on conversion rate optimization & SEO roadmap
  • Oversee digital marketing calendar, channel strategy, ad copy, and creative used within marketing across channels, working closely with a manager to provide guidance and support
  • Develop and optimize digital marketing programs that increase the LTV by enhancing the journey, and increasing engagement
  • Develop an understanding of all sources of customer data and partner with the analytics teams to optimize how this data is used to inform and shape the digital marketing strategy and tactical efforts
  • Cross functional partnership to support integrated marketing efforts and strategic organizational objectives
  • Utilize leadership and agile design thinking to stimulate and sustain relevant digital innovation and a robust test and learn culture that learns, fails, pivots and optimizes quickly
  • Lead and manage a team of eCommerce specialist and digital marketing manager



  • Bachelor’s degree in Marketing, Business Management, or related field, with 6-8 years of experience
  • The candidate must be experienced and comfortable reporting results and educating all levels of management in the area of digital marketing
  • Strategic thinker with ability to lead and apply strategy
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, etc.
  • Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers


BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.

Nearest Major Market: Worcester