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Director, Engagement Analytics and Member Insights Job

Date: Jun 2, 2021

Location: Westborough-Home Office, MA, US, 01721

Company: BJ's Wholesale Club, Inc.

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 17 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.


At BJ’s, we are transforming our organization to deliver exceptional business results while providing greater value to our members. A key driver of our transformation is the Enterprise Analytics team, who is BJ’s internal advanced analytics consultancy.  The Enterprise Analytics team transforms data into actionable insights and is “at the table” collaborating with business leaders to drive innovation, strategy and business outcomes.          


Director of Engagement Analytics and Member Insights

The Director of Engagement Analytics and Member Insights will support the Membership pillar of the Enterprise Analytics Team.  Reporting directly to the Vice President of Membership Analytics and Data Science, we are looking for a thought partner who will take a data-driven approach to drive membership insights and action that will improve member engagement, shopping, retention, and growth.  In addition, this role will be responsible for providing member insights to senior leaders in Enterprise Analytics, Membership as well as the Executive Leadership to help guide decision making.


Job responsibilities include but not limited to:

  • Partner with Membership leadership, by bringing a data driven perspective grounded in loyalty economics, to the development BJ’s engagement and loyalty strategies across all channels
  • Provide ad hoc analytic support to drive data driven decision making and strategy across the membership, engagement, loyalty, CRM and member insight space
  • Be a thought partner in the creation of our engagement and personalization testing plans and provide “next level” insights related to the measurement of tests
  • Be relentless in the pursuit of value-add insights through the utilization of an “answer first” (scientific method) approach to analytics
  • Communicate results of analysis in a thoughtful, concise manner via “high impact” emails and PowerPoint presentations directly to senior leadership (SVP to CEO)
  • Champion the incorporation of loyalty economics in our decision making and analytics
  • Collaborate with BJ’s Data Science Team in the delivery of models/solutions which align with BJ’s strategic goals
  • Support Marketing in executing and measuring brand marketing campaigns
  • Support Merchants by providing membership insights to drive decisions
  • Provide ad hoc membership insight support to other groups inclusive of the C-suite
  • Manage, coach and develop a Team of analysts responsible for engagement analytics and member insights


Job Requirements:

  • 10+ years of experience in marketing analytics inclusive of 5+ years of management experience; retail industry or consultancy experience a plus
  • Strong financial and analytical acumen to make strategic recommendations
  • Ability to think critically in order to drive business decisions with the use of data and analytics
  • Understanding of the application of statistics/ML modeling in marketing analytics and measurement
  • Strong communication skills resulting in the ability to translate complex analyses to non-technical audiences
  • Working knowledge of visual analytics platforms such as Tableau
  • Digital/CRM Analytics experience a plus
  • Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python) a plus
  • Bachelor’s degree in Analytics, Economics, Marketing, Mathematics or related field; Graduate/MBA degree preferred



BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.

Nearest Major Market: Boston