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Member Engagement Manager Job

Date: Feb 14, 2019

Location: Westborough-Home Office, MA, US, 01581

Company: BJ's Wholesale Club, Inc.

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 16 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.



BJ’s is looking for a seasoned consumer marketer to join our new and growing membership engagement team, leading all early engagement efforts from enrollment through the first year of membership. This is an exciting opportunity to re-concept the first year journey of new members. You will design and execute member-centric campaigns with focus on lifecycle, personalization, and member loyalty. You will collaborate across the organization to manage cross-channel programs (direct mail, email, app, in-club), incorporate test & learn data-driven analytics, and ensure strong creative execution. You will be an anchor in a transformational team to ensure our newest members become loyal and long-term BJ’s members.


  • Develop a first year roadmap of personalized marketing touches across channels (Direct Mail, Email, Online, POS, and in-club membership desk)
  • Collaborate cross-functionally to drive tactical execution for go-to-market campaigns
  • Manage the marketing, messages, and creative vision for new members to feel personalized and impactful, including Welcome Kits, Welcome emails, and first year lifecycle marketing
  • Work with field teams and operations to increase new member conversion rates at our member services desk
  • Evangelize a ‘test and learn’ mindset across BJ’s and our cross-functional partners
  • Monitor the health of new member programs to ensure funding is used on the highest ROI+ projects
  • Partner with analytics team to develop first-year member models to identify at-risk members and those with potential for higher spend
  • Partner with Rewards team to increase upgrades and/or Cobrand credit card applications among first-year members)
  • Be attuned to the competitive marketplace to ensure best-in-class programs


We’re excited about you if you have:


  • 4+ years managing cross-channel consumer marketing in a robust test and learn environment
  • Ability to balance creativity and innovation with being analytical and financially astute
  • Passion for working across teams and know-how to influence and prioritize
  • Experience working with IT teams on new capabilities from concept to inception
  • Ability to test and optimize data-driven strategies to drive personalization
  • Working experience or knowledge of predictive analytics a plus
  • Experience in a retail or membership environment a plus
  • Strong PowerPoint and excel skills necessary

BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.

Nearest Major Market: Worcester