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Personalization Program Lead Job

Date: Mar 29, 2019

Location: Westborough-Home Office, MA, US, 01581

Company: BJ's Wholesale Club, Inc.

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 16 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.

We are looking for a Senior Personalization Program Specialist to join a new and growing team. This is an exciting opportunity to actively shape the strategy and design of a program that transforms the way we engage our Members. This is a key growth initiative that has leadership exposure across the organization.


What you’ll do:

  • Develop a unique and rich understanding of the Member needs and opportunities that can deliver meaningful top-line growth and better Member engagement
  • Work closely with the Director of Member Engagement and Retention to set the strategy for Personalized member engagement, including new approaches to member messaging and promos
  • Define campaign roadmap: what strategic / learning objectives to test over time
  • Analyze campaign results and learnings to adjust the roadmap
  • Actively own ad hoc analyses to prioritize testing initiatives based on opportunity size
  • Own forecasting for Personalization campaigns: tracking key performance metrics and managing the budget
  • Monitor the health of initiatives to ensure funding is deployed on the highest ROI+ opportunities
  • Work closely with the Director of Member Engagement and Retention to share key findings and potential impact with leaders across the organization


We’re excited about you if you have:

  • 3+ years relevant experience in consumer / retail marketing with emphasis on test & learn and analytics-driven programs
  • Passionate about digging into data to understand the why and communicate the so what
  • Enjoy working in an innovative capacity, with a high degree of flexibility and ability to work in a more fluid and ambiguous environment
  • Experience developing financial plans and managing a budget a plus
  • Strong Excel and PowerPoint skills
  • Bachelor’s degree required

BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.

Nearest Major Market: Worcester