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Sr Paid Search Specialist Job

Date: Jun 11, 2021

Location: Westborough-Home Office, MA, US, 01581

Company: BJ's Wholesale Club, Inc.

BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 17 states from Maine to Florida.

While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members  love us for providing a supportive and engaging workplace that’s committed to developing great talent.

If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you  succeed.

SR PAID SEARCH SPECIALIST

SR Paid Search specialist will be responsible for managing and scaling paid search and shopping program to drive both acquisition and ecommerce growth. You will be the organization’s expert in optimizing paid search marketing and all the associated levers, including campaign structure, bidding strategy, conversion events, and quality scores. 

  • Responsible for paid search marketing strategy & execution focused on ecommerce and lead generation
  • Responsible for defining keyword, audience and bidding strategy for PPC & shopping ads across Google and Bing
  • Monitor and manage budget and adjust bids to meet business goals and gain better ROI on an ongoing basis
  • Track KPIs to assess performance and report to management
  • Write concise copy for ads, including engaging CTAs, and utilize A/B test to drive program effectiveness and efficiency
  • Measure and optimize for KPI on an ongoing basis
  • Define the pixel requirements across multiple objectives and goals for analytics team
  • Evaluate landing page experience for third-party sites and define landing page requirements for lead generation and conversion rate optimization

Qualifications:

  • 3-4 years’ experience managing enterprise level ecommerce and lead acquisition focused program
  • Experience managing large scale campaign and budget across search
  • Performance marketing agency background preferred
  • SEO experience in addition to paid preferred
  • Strong presentation and account management skills
  • Strong understanding of Google Analytics

BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.


Nearest Major Market: Worcester